Chief Marketing Officer
Heather Schueppert joined Unified in February 2019 as Chief Marketing Officer. She is responsible for the development, protection and growth of the Unified brand, external marketing initiatives and internal communications. As part of her strategic contribution to drive the company’s Mission forward, she provides her expertise to existing Partner Practice groups and supports our initiatives to attract new physicians across the United States.
Heather brings more than 20 years of marketing experience to the role, most recently as founder of Evolution Strategy, which specializes in Branding and Marketing primarily for the healthcare industry. She led the strategy and implementation of more than 30 national, regional and local brands with the last eight years dedicated to the protection and growth of private medical practices.
Heather worked with Lifeline Medical Associates to rebrand and market its network of Care Centers. She also launched the new brand and marketing platform for the U.S. Women’s Health Alliance, helping grow its membership from 25 to more than 70 Member Groups.
Heather began her marketing career at advertising firm Leo Burnett, U.S.A., where she became a national product launch specialist for Pfizer, Eli Lilly and Company, Searle and Hallmark.
Heather holds a Bachelor of Arts in English and Communications from the University of Illinois, Urbana, and was a guest lecturer on the Institute for Shipboard Education’s Semester at Sea collegiate program.